The Analytics/Performance Manager is a trusted advisor to Dealer and Agency clients and an expert in automotive marketing and the Experian Marketing Engine solution. You will work with EME clients to help them use the tool to execute their marketing plans and programs, both short and long-range, to ensure profit growth and goal attainment. You will partner with clients on marketing strategies, data analysis, and audience creation.
The CRM Operations Specialist will optimize multi-channel CRM campaigns to ensure effective delivery and drive user engagement and conversion, aligning with company OKRs and focusing on improving CRM deliverability rates and enhancing CRM efficiency. This is ideal for a data-driven marketing professional with refined operations.
Support the operational and technical aspects of digital marketing campaigns on our Integrated Marketing team including ad trafficking, implementation, testing, monitoring, and optimizing campaigns across various digital channels, including: Affiliate, App, Audio, Display, CTV/OLV, and Social. Drive qualified traffic and efficient conversions for our suite of credit education and identity protection subscription services.